5 Copywriting Tips To Boost Responsiveness

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Sunday, August 16th, 2009 Subscribe To Our Feed

Here are five simple, yet effective tips to help you write more persuasive copy.

Number One:
Your copy should relate well to your reader and speak their language. Always write ‘to’ your reader and not ‘at’ them.

The best copy will relate to your prospective market… understand thier fears, problems and desires.

Number Two:
Grab your readers’ attention right away!

It doesn’t matter if your writing a promotional email or a sales letter, you have a short period of time to convince your readers’ to keep reading.

Highlighting your product’s or service’s benefits are important. You need to focus their attention on the headlines and subject lines if you want to captivate your readers.

Number Three:
Use bullets that highlight benefits and not just features.

Many readers’ will scan your copy rather than read it word for word. This is why it’s important that you get right to the heart of the matter and tell the reader ‘what’s in it for them.’ Using short ‘bullets’ helps your reader find out what’s important.

Number Four:
Use time-tested persuasion tactics to boost response rates.

While there are many things that can improve your response rates, two tactics have been proven to work again and again.

First, you want to ‘reduce risk’ by offering a genuine satisfaction guarantee.

Some marketers may want to shy away from this but the truth is, your customers are likely to get a refund if they complain to their credit card company anyway so you might as well offer a great guarantee.

A good guarantee will reduce concerns, and remove a barrier that will result in increases in conversion rates.

In addition to this, anything you can do to add an element of ’scarcity’ to your offer will boost responsiveness as well.

You might consider offering a limited number of items, running a sale with a definitive ending date or anything that can cause your readers to ‘lose out’ if they don’t take action right away.

Number Five:
Make your ‘call to action’ clear and obvious.

This is where many marketers blow it!

They write a pretty good piece of sales copy that highlights the benefits of the product and then they ‘chicken out’ when it comes time to ‘ask for the sale.’

Don’t be afraid to ’spell out’ exactly what you would like the reader to do next! Don’t make this mistake… make your calls-to-action clear and assertive.

Whatever you are trying to sell or promote, these five copywriting tips will help you write copy that will get read more often and make more sales! To learn more make sure you check out this site Copywriting Help.

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