Effective Words in Copywriting

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Tuesday, October 7th, 2008 Subscribe To Our Feed

Writing good Headlines is very important which can make a world of difference in sales conversion. Just like newpaper headlines, marketing headlines need to grab the attention of the readers and create interest to read the rest of the copy.

Here are some tips on what words to use to write an attention grabbing headline.

The two most valuable words you can ever use in the headline are “free” and “new.” You cannot always use “FREE,” but you can always use “NEW” If you try hard enough.

Other powerful words that work wonders are: “how to,” “now,” “announcing,” “introducing,” “its here,” “just arrived,” “an important announcement,” “improvement,” “amazing,” “sensation,” “remarkable”, “revolutionary,” “startling,” “miracle or miraculous,” “magic,” “offer,” “quick,” “easy,” “simple,” “powerful,” “wanted,” “challenge,” “advise to,” “the truth about,” “compare,” “bargain,” “hurry,” and… “last chance.”

Don’t turn up your nose at these clichés they may seem trite and shop worn but they still work!

Always include your selling promise into your headline. And make that promise as specific and desirable and advantageous to the prospect as you possibly can. This requires longer or detailed news, educational and information worthy statements. Research proved that the most negative headlines don’t work unless you use negativity to underscore any undesirable results the prospect can expect to eliminate or avoid.

People are searching for more advantage, result, benefit, pleasure, or value, from their lives … from their actions … from their jobs or their businesses and definitely from their relationships. And they want to avoid continual pain, dissatisfaction, frustration, mediocrity, and unpleasantness from their lives.

Avoid headlines that mean nothing unless you read the whole proposition: because if you dont grab the attention of your prospect and desire immediately with your headline, that prospect wont listen, read or pay attention to the rest of what you or sales message try to conve.

You can Download a Free copy of “100 Greatest Headlines Ever Writen” at Jay Abraham at www.JayAbrahamSystem.com to get an idea of how attention grabbing headlines should be written. You can use the headlines, tweak them to use in your own ads.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Strategy and his super income building home study system.

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